Bovril is the trademarked name of a thick and salty meat extract paste similar to a yeast extract, developed in the 1870s by John Lawson Johnston. It is sold in a distinctive, bulbous jar. Bovril is owned and distributed by Unilever UK.
Bovril can be made into a drink by diluting with hot water or, less commonly, with milk. It can be used as a flavouring for soups, broth, stews or porridge, or as a spread, especially on toast in a similar fashion to Marmite and Vegemite.
Etymology
The first part of the product's name comes from Latin bovīnus, meaning "ox". Johnston took the -vril suffix from Edward Bulwer-Lytton's then-popular novel, The Coming Race (1870), whose plot revolves around a superior race of people, the Vril-ya, who derive their powers from an electromagnetic substance named "Vril". Therefore, Bovril indicates great strength obtained from an ox.
History
In 1870, in the Franco-Prussian War, Napoleon III ordered one million cans of beef to feed his troops. The task of providing all this beef went to a Scotsman living in Canada named John Lawson Johnston. Large quantities of beef were available across the British Dominions and South America, but its transport and storage were problematic. Therefore, Johnston created a product known as 'Johnston's Fluid Beef', later called Bovril, to meet the needs of Napoleon III. By 1888, over 3,000 UK public houses, grocers and dispensing chemists were selling Bovril. In 1889, the Bovril Company was formed.
Bovril continued to function as a "war food" in World War I and was frequently mentioned in the 1930 account Not So Quiet... Stepdaughters of War by Helen Zenna Smith. One account from the book describes it being prepared for the casualties at Mons where "the orderlies were just beginning to make Bovril for the wounded, when the bearers and ambulance wagons were shelled as they were bringing the wounded into the hospital".
A thermos of beef tea was the favoured way to fend off the chill of winter matches for generations of British football fans; Bovril dissolved in hot water is still sold in stadiums all over the United Kingdom. Bovril beef tea was the main warm drink that Ernest Shackleton's team had to drink when they were marooned on Elephant Island during the Endurance Expedition.
When John Lawson Johnston died, his son George Lawson Johnston inherited and took over the Bovril business. In 1929, George Lawson Johnston was created Baron Luke, of Pavenham, in the county of Bedford.
Bovril's instant beef stock was launched in 1966 and its "King of Beef" range of instant flavours for stews, casseroles and gravy in 1971. In 1971, Cavenham Foods acquired the Bovril Company but then sold most of its dairies and South American operations to finance further take-overs. The brand is now owned by Unilever.
Bovril holds the unusual position of having been advertised with a Pope. An advertising campaign of the early 20th century in Britain depicted Pope Leo XIII seated on his throne, bearing a mug of Bovril. The campaign slogan read: The Two Infallible Powers – The Pope & Bovril.
留言列表
{{ article.title }}